Whether it's a nod to the cognoscenti or simply feel-good creative for the ad agency and/or client, the use of famous photographers, designers and filmmakers to make new print ads is being increasingly ballyhooed by upscale distilled spirits marketers.
One such company, Drinks Americas, yesterday announced that artwork for its Trump Super Premium Vodka created by "world famous" New York designer and artist Milton Glaser will be featured on the electronic marquee of Madison Square Garden for the next year, and print ads will appear in such publications as Wine Spectator, Cigar Aficionado, The Wall Street Journal and USA Today as well as Hamptons Magazine, Ocean Drive, Georgia Peach 944, and XXL Magazine and on bus shelters.
Skyy Vodka this month is running its newest series of creative executions by "acclaimed" photographer and filmmaker David LaChapelle in men's and women's entertainment and lifestyle publications such as ESPN, InStyle, US Weekly and People. The ads will also run as a banner on selected Web sites, including ESPN.com, Evite.com and Gay.com. The LaChapelle images, titled "Rude Boys" and "Dubai," were launched outdoors in Los Angeles, Chicago, Miami and San Francisco last month.
Meanwhile, Skyy Vodka's Campari brand recently unveiled its "Hotel Campari" with print ads featuring the work of celebrity photographer Mario Testino and a short film on CampariUSA.com directed by photographer and music video director Matthew Rolston. The print ads will run this year in W, Vanity Fair and The New Yorker, among others.